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The 1923 Society is proud to be the first for-profit Name, Image, Likeness (NIL) collective supporting the Wildcat football program student-athletes. The collective was founded by a group of passionate, and experienced operators who are committed to helping Wildcat football student-athletes navigate this complex and evolving world of NIL.

Every student-athlete has immense value and potential, both on and off the field. By unlocking the power of their Name, Image, and Likeness, we can help these young men realize their full potential and create meaningful opportunities for their future. Through hard work, dedication, and a commitment to excellence, student athletes have already proven that they have what it takes to succeed. Now, by harnessing the power of their brand and personal identity, they can take their success to the next level and make a lasting impact both in their own lives, their community, their families, and in the world around them.

At The 1923 Society, we believe that student athletes are more than just students and athletes – they're also entrepreneurs, influencers, and community leaders. Our mission is to help them build their personal brand, unlock their earning potential, and create meaningful partnerships with local and national businesses, and engage with fans, and fans with them, in ways never done before. 

And of course, Wildcat Nation! Wildcat fans are unlike any other. Although we’re from a wide variety of backgrounds and walks of life, when we come together, we form a united, unstoppable team. The fervor and intensity we feel for our Wildcats is only matched by the talent and passion displayed by the players we root for.

However, HBCU'S are facing a critical challenge: while college athletes now have their NIL rights, the community has not yet fully capitalized on this opportunity. While other groups have done an exceptional job supporting the University, athletic department, and student-athletes, our aim is not to displace or diminish their hard work, but rather to complement and supplement it. We believe that the current non-profit initiatives have limitations in terms of their scale and scope, not due to the intentions or efforts of those running them, but rather because of their legal, tax, and operational structures. Therefore, a for-profit presence is needed to accelerate our community's pursuit of opportunity and excellence, benefiting fans, businesses, and student-athletes alike.

Enter The 1923 Society: a collective dedicated to creating the gold standard for excellence in the world of Name, Image, and Likeness collectives. We believe that success is not just about achieving great things, but doing it the right way – with integrity, transparency, and a high moral compass. We're committed to creating a culture that values these principles above all else, and we believe that by doing so, we can help build a brighter future for student athletes and the communities they serve. Become a member today and become part of a movement to create a new standard of excellence where integrity and high moral standards are the norm, not the exception.

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